Kontribusi Dayok Nabinatur Sebagai Indikasi Geografis dalam Meningkatkan Produk Usaha Mikro Kecil Menengah (UMKM)

Abstract

Geographical Indications can increase the value and competitiveness of local products, as well as provide economic benefits to producers and surrounding communities. Dayok nabinatur as a typical Simalungun traditional food which has not received recognition for geographical indications of course has an influence on increasing the products of Micro, Small and Medium Enterprises (MSMEs). It is hoped that this research will provide a basis for local governments and stakeholders to consider granting Geographical Indication status to local products such as Dayok nabinatur. This research uses a qualitative descriptive research method which aims to collect, analyze and interpret data in the form of words, actions or symbols in the form of narratives, interviews, observations or documents to produce in-depth knowledge and understanding regarding the contribution of Dayok Nabinatur as a geographical indication in improving Micro, Small and Medium Enterprises (MSME) products. The results of the analysis revealed that it is very unfortunate that this dayok nabinatur has not been geographically indicated, meaning that this food has not been recognized as to where it originates from the area where this dayok nabinatur first appeared or was cultivated. Dayok nabinatur is also a Micro, Small and Medium Enterprise (MSME) for the Simalungun community in Dolog Huluan Village, Dolog Masagal District, Simalungun Regency. This MSME is in the form of a restaurant called Sauhur Restaurant which provides services for making nabinatur dayok for people who want to order nabinatur dayok.