Analisis SWOT Pengembangan Fasilitas dan Aksesibilitas Pariwisata pada Objek Wisata Museum Kereta Api Ambarawa
DOI:
https://doi.org/10.55606/sinov.v8i1.850Keywords:
Ambarawa Railway Museum, SWOT Analysis, Tourism Facilities, Accessibility, Tourism DevelopmentAbstract
Ambarawa Railway Museum is a historical tourist destination that has great potential in the tourism sector. This study aims to analyze the development of museum facilities and accessibility using the SWOT analysis method. The results showed that the museum has main strengths in the form of a unique collection of ancient trains, strategic location, and educational facilities. However, there are several weaknesses such as the limited capacity of the exhibition hall, the lack of cleanliness of public facilities, and inadequate access to public transportation. Development opportunities include increased digital promotion and cooperation with the private sector, while the main threats are competition with other attractions and limited funds. Strategic recommendations include improving facilities, increasing accessibility, and optimizing digital promotions to increase tourist attraction and satisfaction.
Downloads
References
Chaulagain, S., Wiitala, J., & Fu, X. (2019). The impact of country image and destination image on U.S. tourist's travel intention. Journal of Destination Marketing & Management, 12, 1–11.
Dyan Triana Putra, & Mistriani, N. (2023). Review of Celosia Flower Park: Tourist perspective. International Conference on Digital Advance Tourism, Management and Technology, 1(2), 10–18. https://doi.org/10.56910/ictmt.v1i2.16
Enden, T. (2021). Masa depan industri pariwisata Kota Palangkaraya. Jurnal Penelitian UPR: Kaharati, 1(1), 9–16.
Jerubun, E., & Nugraha, R. N. (2024). Peningkatan kualitas fasilitas wisata di Schmutzer Ragunan sebagai upaya untuk meningkatkan kepuasan pengunjung. Jurnal Ilmiah Wahana Pendidikan, 10(5), 262–296.
Karina, L., Queen, S., Sucihatiningsih, D. W. P., & Wahyudin, A. (2022). The effect of community perception of the existence of tourism object Celosia Park on job and business opportunities with self-efficacy as the moderating variable. Journal of Economic Education, 11(1), 22–28.
Konsep niat berkunjung kembali berdasarkan citra destinasi, pengalaman wisatawan dan kualitas pelayanan. (2024). CV Intelektual Manifes Media.
Kotler, P. (2011). Manajemen pemasaran di Indonesia: Analisis, perencanaan. Erlangga.
Kotler, P., & Keller, K. L. (2010). Manajemen pemasaran (Jilid 1). Erlangga.
Lia, R. S., Satmoko, S., & Prayoga, K. (2021). Socio-economic impact of agropolitan area development among chrysanthemum farmers. Journal of Economic Studies, 15(3), 506–517.
Mahmud, A., Razak, S. R., & Prihatin, E. (2021). Pengaruh kualitas layanan terhadap kepuasan wisatawan Pantai Bira di Kabupaten Bulukumba. Center of Economic Students Journal, 4(3), 225–236.
Massie, P., Massie, J., Roring, F., & Massie, C. (2022). Pengaruh digital marketing dan electronic word of mouth (e-WOM) terhadap keputusan berkunjung pada Rumah Alam Manado. Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi, 10(4), 15–24. https://doi.org/10.35794/emba.v10i4.43646
Natalia, C. Y., Karini, N. M. O., & Mahadewi, N. P. E. (2020). Pengaruh aksesibilitas dan fasilitas terhadap kepuasan wisatawan ke Broken Beach dan Angel's Billabong. Jurnal IPTA, 8(1).
Ningrum, S., Monoarfa, M. A. S., & Juanna, A. (2023). Pengaruh digital marketing dan daya tarik wisata terhadap minat jumlah kunjungan wisatawan mancanegara di Indonesia dan wisatawan nusantara di Provinsi Gorontalo tahun 2018–2021. JAMBURA: Jurnal Ilmiah Manajemen dan Bisnis, 6(1), 225–241.
Nurul Widya, N. W. (2022). Pengaruh gaya kepemimpinan terhadap kinerja karyawan bagian kantor PT. Sentosa Sakti Motor Jambi (Skripsi, Universitas Batanghari).
Nurwulandari, A., & Darwin, M. (2020). Heywood case data statistics: Using the model respecification technique. NUCLEUS, 1(2), 74–84. https://doi.org/10.37010/nuc.v1i2.173
Pajak, P., & Pribadi, O. (2023). Asia-Pacific Journal of Public Policy, 01(2), 1–10.
Puspitasari, S. C., & Umar, E. I. K. (2024). Analisis pengaruh aksesibilitas dan fasilitas wisata terhadap kepuasan pengunjung di objek wisata Taman Limo Kabupaten Bekasi (Skripsi, Universitas Muhammadiyah Surakarta).
Putra, K. R. A., Landra, N., & Puspitawati, N. M. D. (2022). Pengaruh motivasi kerja dan pengalaman kerja terhadap produktivitas kerja karyawan pada LPD se-Kecamatan Tabanan. Jurnal EMAS, 3(9), 126–134.
Romadlon, A., Marlien, R. A., & Widyasari, S. (2020). Pengaruh digital marketing, kepercayaan dan kualitas produk terhadap niat beli (Studi pada akun Instagram Kawaii Coklat). Proceeding Sendiu, 2016, 978–979.
Safitri, L. N., Mukaromah, S. M., & Habib, M. A. (2021). Analisis potensi obyek wisata pantai dengan konsep halal beach tourism di Kota Denpasar. Ar Rehla: Journal of Islamic Tourism, Halal Food, Islamic Traveling, and Creative Economy, 167–180.
Sangkaeng, S., Mananeke, L., & Oroh, S. G. (2015). Pengaruh citra, promosi dan kualitas pelayanan objek wisata terhadap kepuasan wisatawan di Objek Wisata Taman Laut Bunaken Sulawesi Utara. Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi, 3(3).
Setiyowati, A., Purnomo, H., & Kurriwati, N. (2024). Pengaruh kualitas layanan dan fasilitas terhadap kepuasan wisatawan di destinasi wisata Gua Jeruk, Desa Kebonagung, Kabupaten Sumenep. Innovative: Journal of Social Science Research, 4(2), 7853–7863.
Suwantoro, G., & Sarin, R. K. (2004). Dasar-dasar pariwisata. Kencana.
Syakhiya, N. (2020). Pengaruh rasio aktivitas terhadap kinerja keuangan pada perusahaan food and beverages yang terdaftar di Bursa Efek Indonesia (BEI). Jurnal Ilmiah Manajemen dan Bisnis (JIMBI), 1(2).
Tjiptono, F. (2014). Pemasaran jasa: Prinsip, penerapan, dan penelitian. Yogyakarta: Andi Offset.
Yanti, D. (2020). Pengaruh digital marketing terhadap peningkatan kunjungan wisata di Danau Toba. Khasanah Ilmu: Jurnal Pariwisata dan Budaya, 11(1), 16–26. https://doi.org/10.31294/khi.v11i1.7607
Yoeti, O. A. (2023). Tours and travel marketing. Pradnya Paramita.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2025 Media Informasi Penelitian Kabupaten Semarang
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
