Pengaruh Kualitas Pelayanan Dan Inovasi Produk Terhadap Kepuasan Pelanggan D’puri Resto
DOI:
https://doi.org/10.55606/sinov.v5i1.548Keywords:
Service Quality, Product Innovation And Customer SatisfactionAbstract
This study aims to determine the effect of service quality and product innovation on customer satisfaction at D'Puri Resto. This type of research uses quantitative with a total sample of 100 respondents. The sampling method used purposive sampling. Partially, the variables of service quality and product innovation show a positive and significant impact on customer satisfaction. So also together that the variables of service quality and product innovation show a positive and significant impact on customer satisfaction.
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