Pengaruh Kualitas Pelayanan Dan Inovasi Produk Terhadap Kepuasan Pelanggan D’puri Resto

Authors

  • Ahmad Dwi Nurdiyanto Institut Teknologi dan Bisnis Semarang
  • Heru Yulianto Institut Teknologi dan Bisnis Semarang

DOI:

https://doi.org/10.55606/sinov.v5i1.548

Keywords:

Service Quality, Product Innovation And Customer Satisfaction

Abstract

This study aims to determine the effect of service quality and product innovation on customer satisfaction at D'Puri Resto. This type of research uses quantitative with a total sample of 100 respondents. The sampling method used purposive sampling. Partially, the variables of service quality and product innovation show a positive and significant impact on customer satisfaction. So also together that the variables of service quality and product innovation show a positive and significant impact on customer satisfaction.

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Published

2023-07-30

How to Cite

Ahmad Dwi Nurdiyanto, & Heru Yulianto. (2023). Pengaruh Kualitas Pelayanan Dan Inovasi Produk Terhadap Kepuasan Pelanggan D’puri Resto. Media Informasi Penelitian Kabupaten Semarang, 5(1), 12–24. https://doi.org/10.55606/sinov.v5i1.548

Issue

Vol. 5 No. 1 (2023): Juli : Media Informasi Penelitian Kabupaten Semarang

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Artikel

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